Personal branding, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make celebrities or corporate brands appeal to others. We can build brand equity just like them. Just like organisations need to find their niche market so do you. The key to your success is to find your passion and get compensated for it.
Understand your Personal Brand and you will understand the direction of your business or career. Personal branding will help you to create a unique position for you and your business / career and it will help you to focus on how you create value for your customers/target audience. Add in YOUR BOOK (or blog) and you will skyrocket your business / career.
Personal branding is creating something special you believe in and have passion about. It separates and differentiates you between your peers, colleagues and competitors.
These are just some of the steps involved.
From the inside out
Become clear about who you are, knowledge, skills, experience & passion
Stay healthy and energised
Build your confidence
Finding your voice
Write a book to build your brand
Share your knowledge, skills and experience
Promote your self effectively
Surround yourself with the right people
Package yourself and be remembered
Measure your success
Your Personal Brand
You already have a personal brand whether you want one or not – simply by being you, you have a brand. What you do with it, is up to you. If it needs changing then you make the choice to do that. Life is always about choices and while it may be tempting to say I don’t care what others think, or they can take me or leave me, the reality is, if that’s what you think you will be left on the shelf.
Your personal brand exists in the minds of others in the way they perceive, think, and feel about you. It’s important to remember that your personal brand is not what you think it is but it’s what others perceive it to be.
PERSONAL BRANDING BENEFITS
Enabling employees to create a strong personal brand while working for you benefits both the employer and employee:-
Provides a powerful differentiator for you and your business
The interested generated by your thought leadership team, generates more interest in your organisation
Your highly motivated well branded people can leverage their connections to help make the organisation more successful
Your organisation gains a sustainable competitive advantage
People connect to people, not logos
Better skilled and more motivated people stay and positively impact your efficiency and profitability
Creating a strong personal brand builds your confidence, creating opportunities that wouldn't otherwise be available
Growing your confidence so that you can move up or on to more challenging roles
Change direction, start a new business, take early retirement or redundancy knowing that the opportunities are already being created
Raises your profile, credibility and you are seen as the go to person
Offered more challenging projects which build your skill set and make you more valuable
You gain a competitive advantage
More of what you want - money, better life balance
Creating a personal brand builds your reputation, credibility and visibility enabling you to attract new customers and opportunities
Seen as the expert
Raises awareness of who you are, what you do and the value you bring
Opens up opportunties to grow your business and product portfolio