Personal Branding
Personal branding, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make celebrities or corporate brands appeal to others. We can build brand equity just like them. Just like organisations need to find their niche market so do you. The key to your success is to find your passion and get compensated for it.
Understand your Personal Brand and you will understand the direction of your business or career. Personal branding will help you to create a unique position for you and your business / career and it will help you to focus on how you create value for your customers/target audience. Add in YOUR BOOK (or blog) and you will skyrocket your business / career.
Personal branding is creating something special you believe in and have passion about. It separates and differentiates you between your peers, colleagues and competitors.
These are just some of the steps involved.
Understand your Personal Brand and you will understand the direction of your business or career. Personal branding will help you to create a unique position for you and your business / career and it will help you to focus on how you create value for your customers/target audience. Add in YOUR BOOK (or blog) and you will skyrocket your business / career.
Personal branding is creating something special you believe in and have passion about. It separates and differentiates you between your peers, colleagues and competitors.
These are just some of the steps involved.
From the inside out
- Become clear about who you are, knowledge, skills, experience & passion
- Stay healthy and energised
- Build your confidence
Finding your voice
- Communicate effectively
- Write a book to build your brand
- Share your knowledge, skills and experience
Personal Marketing
- Promote your self effectively
- Surround yourself with the right people
- Package yourself and be remembered
- Measure your success
Your Personal Brand
You already have a personal brand whether you want one or not – simply by being you, you have a brand. What you do with it, is up to you. If it needs changing then you make the choice to do that. Life is always about choices and while it may be tempting to say I don’t care what others think, or they can take me or leave me, the reality is, if that’s what you think you will be left on the shelf.Your personal brand exists in the minds of others in the way they perceive, think, and feel about you. It’s important to remember that your personal brand is not what you think it is but it’s what others perceive it to be.
PERSONAL BRANDING BENEFITS
Organisational benefits
Enabling employees to create a strong personal brand while working for you benefits both the employer and employee:-- Provides a powerful differentiator for you and your business
- The interested generated by your thought leadership team, generates more interest in your organisation
- Your highly motivated well branded people can leverage their connections to help make the organisation more successful
- Your organisation gains a sustainable competitive advantage
- People connect to people, not logos
- Better skilled and more motivated people stay and positively impact your efficiency and profitability
Executive benefits
Creating a strong personal brand builds your confidence, creating opportunities that wouldn't otherwise be available- Growing your confidence so that you can move up or on to more challenging roles
- Change direction, start a new business, take early retirement or redundancy knowing that the opportunities are already being created
- Raises your profile, credibility and you are seen as the go to person
- Offered more challenging projects which build your skill set and make you more valuable
- You gain a competitive advantage
- More of what you want - money, better life balance
Entrepreneurial benefits
Creating a personal brand builds your reputation, credibility and visibility enabling you to attract new customers and opportunities- Seen as the expert
- Raises awareness of who you are, what you do and the value you bring
- Opens up opportunties to grow your business and product portfolio
- Charge higher prices
Jacqui Malpass